30.Low starting bids grabs attention

^{Ever wondered why many department stores price their items a penny less than the actual price like for instance $9.99? This is simply because $9.99 creates the illusion that it is cheaper than $10.00 for most people. The very same principle can be applied in your auctions by setting a starting bid that is relatively low compared to the items actual market value.}

^{A word of caution is to make sure that what you are selling is something that is fast moving and currently HOT on the market so that you are sure it will sell. An iPhone 3G starting at $10 should be more than catchy enough to attract a lot of attention from bidders. On the other hand, if you have a specialty product of some sort that nobody has ever heard of, then you might end up with quite a huge loss if you apply this principle so use this double-edge sword appropriately.}