Tuesday, May 25, 2010
1. Before selling on Ebay, try it for yourself first.
Why is this important you may ask? After a few shopping spree's on eBay, you will surely know better on what your potential buyers will look for in a seller. You will be able to answer question's like, “Why would I choose this seller?” and "How can I trust what is ordered, will be what is delivered".
2. Learn by doing
3. Know the Market
Although highly valueable products like the example given above can bring in serious cash for some people, newcomers are even lucky to get a mere speck of the market that eBay power sellers(some are multi-million dollar brick and mortar stores themselves)
So what should you sell on eBay then to bring in some serious profits? Start small by selling unwanted used items. This way, you have nothing to lose and everything to gain especially the much needed eBay selling experience besides the clearing up of your stock room.Once you get a hang of selling, then you might want to sell a variety of things. Items that are not really infested with existing eBay power sellers selling them already. These things are what you call niche items. The best way to search the niche merchandise that suits you is to think of the things that you are interested in. If you sell something that you are extremely familiar with, say something related to a life-long hobby of yours, then your sales pitch will come naturally and other people with the same interest will know right away that you know what you are talking about therefore making you an established expert in your chosen niche. After awhile, you will no doubt notice more profits coming in and you will have more room to explore more niches.
4.Take time to check the actual listings on eBay
Be aware that the numbers on parenthesis reflect the number of actual auctions for that specific category and subcategory thereafter. This means that the higher the number, the more activity an item has – meaning buying and selling action.
5. Make your auctions audible to generate more sales
There are numerous software products online to be able to assist you with putting a talking salesman in your auctions.
6.Get a hold of your own sales tax number
You can get a hold of this by contacting your sales tax authority in your designated state or county. Calling your local chamber of commerce should be a good start in getting the appropriate information that will ultimately land you your sales tax number.
7. Slowly build your reputation
Building your reputation on eBay takes time. The best way to do this is to slowly amass great feedback from every one of your buyers and presenting yourself as a subject matter expert in the niche of your choice. Adding a personal touch in your about me page by putting in an image will make you and your auctions more professional and reliable especially if given a voice for shoppers to hear.
8.Make the best of your auction headline and item description
So, what to do with your headline? Make it as catchy and hot on the eyes as possible without misleading shoppers – misleading shoppers might get your auctions the page views that you want however, views alone do not bring in the cash so you need shoppers to actually make the purchase. Use words like Cheap, Rare, Top of the line, and what have you instead of just simply putting in “good item” on it.
Your item description is where a lot of your copy writing skills come into play. It is where the magic of being able to put your product in the best possible light amidst its competitors. This is where you hopefully close an actual sale after hooking hundreds of shoppers with the use of your title.
And remember, both of these elements have unlimited potential to get you the sales you need on eBay, best of all, both of these are at your disposal FOR FREE.
9.Keywords, keywords, and more keywords
As a seller, part of your job is to think which magical words might come to a readers mind when searching for whatever product that you are putting on auction. Once you get that sorted out, make sure those keywords end up in the 55 character limit headline of your auction otherwise all the thinking you have put into them is worthless.
Lastly, make decisive use of the 55 character limit for your auction headline/title in order for your auction to get the hits it deserves.
10. Make sure you stand behind your products and services
Keep in mind that there are of course items that need not have this like say, a house and lot. Nobody wants to have a house and lot returned and nobody buys them to return them either. Will doing so cost you? Yes it will SOMETIMES but, you have my guarantee that the benefits will definitely outweigh the disadvantages.
11.Make sure to get an eBay Store
Another great reason to put up an eBay store is this, the product listings on it can be found using internet search engines such as Google. Best of all, if someone finds his/her way to your store from search engines and actually makes a purchase, you get to save 75% of the final value fee that eBay charges. How can cool is that?
12. Short and more is actually a good thing in auctions
Sure you will end up spending a lot more on listing fees but the sheer number of closed sales should be more than enough to cover this up.
13. Have your own PayPal Shop (I don’t think this is still available)
Another neat thing you get when you set-up a PayPal shop is a chance to get featured on PayPal’s site thereby skyrocketing your hits in that single day of fame since PayPal has millions of users checking out shops that run their payment system. You would not want to miss this above anything else in the world.
14.Take advantage of email signatures
15.Learn to automate your shipping
http://ups.com
16. Quickest way to get great feedback
Remember, these transactions are not meant to profit from them directly however, they will definitely turn a lot of sales in the future once you get great feedbacks under your name and store.
17.Getting FREE shipping supplies
One other thing to consider in terms of shipping supplies is this, if you use the USPS’ priority mail service, you get envelopes, a tape, and some boxes for free.
18. In selling expensive merchandise, get fraud insurance
19. In selling electronic products, offer a 3rd party warranty
20.Keep your customers happy
Be prompt in communicating – at least 12 hours turn around given the fact that we all can’t be in the same time zone all the time
A simple rule of thumb in customer service is to UNDER-promise yet you OVER-deliver and NEVER the other way around<
To facilitate the quick processing of payments and orders, make use of PayPal
We all want to be given presents so make your packaging something that will excite your buyers. Otherwise, make it professional at the very least.
Everyone loves surprises so if possible, give a freebie in every transaction. If you can afford it, one of your inexpensive products that might be of interest to your customer is the best surprise– who knows, your customers might even want to order more of those the next time around.
21.Keep yourself updated in the online auction world
22.Try your hand on Google AdWords to drive more traffic
Once you get to know eBay like the back of your hand, then you might want to try and explore other means of driving traffic to your auctions or eBay store. One of the most popular ways to be able to do this is to use Google’s AdWords advertising. As a note of caution, thread carefully with this powerful advertising tool because the potential cost can easily overshadow your potential sales.
Why would you want to get more traffic again? Simply because of the 75% savings out of your store fee you get from eBay. To make things even more spicier, you can avail of eBay’s affiliate program and GET A COMMISSION if you get to drive a new eBay user to buy something.
23.Learning basic HTML commands can go a long way
Since eBay supports some basic HTML commands, it is best to take this into your advantage by using them on your titles and descriptions. You can use Google to get acquainted with some of these basic commands and you will find your auction titles and descriptions looking a lot better with such commands as <B> to make a word or phrase BOLD for emphasis.
You can also visit http://www.web-source.net/html_codes_chart.htm for some HTML codes that might be of use to your eBay store or auction.
24.Add a touch of creativity to your auctions by using backgrounds
We humans are visual beings so the better looking a store is, the better the sales for sure. Just keep in not to overdo this aspect of your auctions – the last thing you want is for your bidders/buyers to get lost amidst the complexities of your background.
Knock yourself out through the almost 6,000 free backgrounds at http://www.grsites.com/textures/.
25. Just in case the internet lingo gets too much to handle, keep a reference
It is but normal that you will encounter terms that will not ring a bell at all. This is the internet and the lingo on it is as dynamic as the internet itself so keeping up will not be an easy feat. For this reason, keep a good internet terminology dictionary handy to enlighten you.
http://www.netlingo.com/ should do more than suffice for all the internet terms you might need to get to know better.
26.Continuous learning is essential
Just like in any field of endeavor, you will have to continually update yourself and this can be done by taking advantage of the free education that eBay provides through the following:
- Online eBay Workshops – schedules can be found on the ANNOUNCEMENT section on the forums
- Take the time, go through the eBay online tutorials
- If possible, attend eBay Live – the 2010 conference will be in Orlando
27.Take advantage of the benefits of incorporating
Chances are, your eBay-based business will most likely grow more than enough to actually merit creating a corporation that will protect you from unforeseen and unnecessary legal adventures – yes this does happen although the numbers are few.
Another benefit of turning your business identity into a corporation is the sheer number of tax benefits that come along with it.
28.Governments auctions and foreclosed merchandise are where its at
Government and bank auctions are great places to scavenge for all sorts of eBay sellable merchandise at extremely low prices. The catch is, you just have to carefully inspect each and every item that you would like to take home since most, if not all, of these items are sold “as is”.
The four government agencies that you should check for auctions periodically are:
- US Customs - http://www.ustreas.gov/auctions/
- Department of Defense - http://www.govliquidation.com/
- General Services Administration - http://www.gsa.gov/Portal/gsa/ep/contentView.do?contentType=GSA_BASIC&contentId=9881
- US Postal service - http://www.usps.com/auctions/
Foreclosed merchandise can be auctioned from any local bank, liquidation or surplus dealers. These are surefire avenues to get bargains for goods that you want to resell on eBay.
A great online liquidation site can be found here: http://www.liquidation.com/about/
29. Make sure you know how much your actual product cost
Using the service of eBay and PayPal naturally adds cost to your product (otherwise these internet giants would not be around to support their service). It is imperative that you know their costs down to the last penny in order for you to be able to make an appropriate mark-up on cost for your product. Unless of course you would rather do business without knowing how much you really earn (or lose) in every transaction.
A great free tool to assist you in figuring out such cost can be found here: http://www.newlifeauctions.com/calc.html
Some other costs that you really should consider:
- Shipping cost of ordering a product since you will have to pay for this unless its free from your supplier
- Actual cost of the product you are selling
- Ebay costs including feature fees, listing fees, final value fee when sold
- PayPal or Credit Card service fees
- Overhead fees like your internet service and electricity
- Man hours – that’s right, never undermine the number of hours you need to get business done and put a value for it. Just imagine how much someone else would pay an hour for your services.
30.Low starting bids grabs attention
Ever wondered why many department stores price their items a penny less than the actual price like for instance $9.99? This is simply because $9.99 creates the illusion that it is cheaper than $10.00 for most people. The very same principle can be applied in your auctions by setting a starting bid that is relatively low compared to the items actual market value.
A word of caution is to make sure that what you are selling is something that is fast moving and currently HOT on the market so that you are sure it will sell. An iPhone 3G starting at $10 should be more than catchy enough to attract a lot of attention from bidders. On the other hand, if you have a specialty product of some sort that nobody has ever heard of, then you might end up with quite a huge loss if you apply this principle so use this double-edge sword appropriately.
31.Have an accessible place to put your policies on sales, payment, and delivery
Putting your business policies in writing is the best way to avoid misunderstandings with your customers. Make sure you cover every aspect of your business – from how much you charge for each of your shipping methods including, insurance, escrow, and your time frame in providing feedback and correspondence.
Having this simple yet important document will dramatically increase your customer experience because they know what to expect in every transaction.
One last note on the topic, make sure you write it in a way that sounds customer friendly yet firm. Always try to make this document sound like the rules are for the customers benefit and not the other way around.
32. Do not be in the business of selling shipping
If your great idea of an eBay business is to profit from the shipping charge that you pass to your customers, think again. eBay bidders and buyers are well aware of the old fashion trick of sellers trying to profit more on shipping cost. In fact, overpricing on shipping is the number one way of getting negative feedback for a transaction.
Another reason to avoid such a scheme is because it might cross the border of eBay’s policy on fee avoidance. This is done by selling an item that is valued at $10 for just $2 and charging customers with a shipping cost of more than $10 clearly gaining from the latter. If the system finds out this is what you are doing to an auction, your auction will get cancelled and that’s to say the least.
33.It is best practice to use the auction number as your subject in emails
This one important practice is for both the buyer and the seller. Putting the auction number in the subject line of your email correspondence with buyers makes it easier for you to keep tract of the emails you have sent out.
On the other hand, more likely than not, buyers bid on more than one item so it keeps them organized as well as further enhancing customer experience and improving customers perception of your professionalism.
34. Time the start and end of your auctions accordingly
For maximum exposure and therefore optimizing profit, always start and end your auctions during peak hours.
When is peak hours? Ideally, this should be after working hours in the US or around 7PM Pacific Standard Time (PST) since eBay’s time itself is based on PST.
This might be a little hard to do for some sellers however, there are online selling management tools that can come very handy in achieving this feat. One of such tools is imbedded in the eBay system itself and it can be found here: http://pages.ebay.com/selling_manager/
35.Undoing booboos in your auctions
Nobody is perfect – not even pioneer eBay power sellers. In fact, with the numerous eBay auction interface areas, it's just a matter of time before you make a mistake, your next auction booboo is just a matter of time.
So, how do you undue your mistakes? It depends on the situation. If nobody has placed a bid on your auction yet, you can just simply click on “revise auction” underneath your eBay username. If someone or some people were quick enough to make a bid on it already, you will have to cancel the bids first and then cancel your auction and make another one.
The next logical thing to do would be to TRY and get a credit from eBay for the listing that you have cancelled. You can do this by going to “My eBay Page” then “My Account”, there should be a link for you to click and email eBay and tell them what has happened. It is best practice to take note of the old and new auction # to support your claim.
Lastly, take note that you MAY or MAY NOT get a credit for this but it is worth a try.
36. Read and know the eBay listing guidelines by heart
eBay’s listing guidelines are there for sellers to avoid having their auctions closed prematurely. Taking the time to read and know the guidelines will dramatically shrink your chances of going against it.
Just a heads up, the most common violations that is being reported on eBay include the following:
- Auctions being listed on the wrong category
- Putting irrelevant keywords on your listing, otherwise known as keyword spamming
- Placing links pointing to another site anywhere in your auction description
- Featuring unqualified items
A note of caution: eBay relies heavily on the community to report violations to eBay’s terms and conditions however, keep in mind that reporting listings also guarantees the examination of your own listings so make sure your listings are flawless themselves before you report anybody.
37. What to do and not to do when eBay decides to end your auction?
NEVER bite the hand that feeds you unless of course you want to be selling online somewhere else.
When an auction of yours gets flagged and removed, take some time to think about your possible violations – unless you already know that you did. After giving it some thought, if you feel you have been unjustly punished, then professionally reply to the “auction ended” email from eBay stating your side of the story and provide proof of your innocence if you are able.
In doing so, it helps to keep in mind that eBay gets a ton of emails in any given day so just like in any other judicial system, you need patience to deal with the back-and-forth correspondence and the waiting required thereafter.
38.Slowly build brand identity
One of the best ways to work on your brand recognition on eBay is to have a consistent and professional look on all your places on eBay – from your listings to your store. This way, your customers can easily identify your auctions merely by the way it looks.
To be able to achieve this, you can simply type “eBay store design” on eBay’s search engine itself and you will be given a handful of options to get a customized design from..
39.Keep your buyers in the loop
Send and email to your buyers the soonest time after an auction ends informing them of the great news of winning one of your highly sought after items. By doing so, do not forget to clearly communicate your payment instructions as well.
Once the payment has been confirmed, you can then have the item shipped and once this is done, send your customer an email again stating the details of the shipment including the tracking number if applicable.
Once the estimated time of shipment has lapse, you then send a follow-up email to check if everything went according to plan. Keep in mind that this email may not be needed most of the time since buyers will most likely email you once they get a hold of their merchandise. So, either on your follow-up email or your reply to your buyer’s receipt confirmation, you have to make sure to leave a clickable link to where they can leave you your hard earned feedback.
40.Be reserved in using eBay Reserve Price Auction
The fact is, buyers hate reserves regardless of the fact that sellers need them depending on what items they are selling, so keep the usage of such reserves at a minimum if you know your products will sell. By doing so, you might want to know how you can minimize potential losses by not selling something at a ridiculously low bid? The answer is quite simple, set a MINIMUM bid that is not too far away from the lowest possible price you would like to let go of your product.
On the other hand, a reserve is not at all that bad all the time. Let’s say you are selling an expensive item, it would be best to keep your potential loss at bay by appropriately using a reserve. Just keep in mind to be open about it to your potential customers because quite frankly, nobody likes playing guessing games in business.
41.Make your auctions friendly
People do not go to eBay to read novels so keep your descriptions brief and precise BUT the tricky part is to make it catchy. One of the best ways to do this is to make sure your paragraphs are not too long (around 4 lines should be the maximum). Highlight important words by making them bold or underlined – italicizing does not really get the message across anymore.
The quality of your description is where your marketing copy skills come into play. Make the best use of attention grabbing words that are active instead of passive. Put your product in the best possible light by showcasing its benefits against its cons. Lastly, do not forget to use persuasive words to actually turn your page viewers into bidders. Some of these words include, “you, save, new, love, etc.”
42.Track your auctions visibility performance through a hit counter
Should you care about how your auctions are doing in terms of hits? Simply because you want to get down to the bottom of an auction’s problem just in case you will unluckily have an auction that does not get any bid or worst, any hit or impression at all.
When an auction does not get any bids, the first thing you would want to check on is the hit counter. This will tell you if your auction actually got viewed or otherwise. Now, in the case that it did got viewed more than enough that their should have been a single bid on it, then your problem lies somewhere in your description because people are just passing by your auction. They must not like the way you got your words and images displayed or what not so work on your description.
43. Increase your listing’s visibility by using regional listing
An easy trick that is free to increase your listing’s visibility is simply to use eBay’s regional listing. This is done by entering your product’s location or zip code and when buyers search for products in your area, then your products will not be left behind.
Fear not about the international listing because your product will still be shown on them even though you have placed your listing’s location. In effect, your visibility in the market place is dramatically increased.
44. Take advantage of eBay’s Second Chance Offer
eBay’s Second Chance Offers allows buyers to sell an item to the second highest bidder for FREE. This is extremely useful for instances when the winning bidder decides to suddenly disappear on the buyer. Another great reason to use this would be for sellers who are selling more than one unit of a certain product thereby increasing sales quantity in a single auction.
More on these here: http://pages.ebay.com/help/sell/second_chance_offer.html
45. Slowly establish your customer mailing list
If you are on eBay trying to carve out a niche, chances are the people that bid on your auctions are in a way interested or connected to your niche of interest, potentially making them long term customers for your other products in the same niche.
How can you make the best use of your mailing list without ending up in the spam box? You have to keep in mind that not every auction will be of interest to everyone on your mailing list so just email them notices for the auctions you think that they will be interested in.
46. Take advantage of eBay’s free re-listing feature
Just in case things did not really go according to plan for your auction and you end up with no bids or worst, no hits, worry not about your listing fee's, because you can have it re-listed free of charge ONCE. So, before you do just that, go back to Tip # 42 to straighten up your listing.
47. Keep pushing the limits
48. Finding your place amongst thousands of categories
Now when you have everything in place and your auction is ready to meet the hundreds of thousands of eBay bidders, its time to place your auction within the 8,000 categories which are also considered the niches of the eBay market.
With a lot of choices to choose from, this is one step with which you want to pay special attention to. Make sure to take the time to get to know which categories best corresponds with what you are selling and among these categories, you should pick the one that has the most action by checking on the number in parenthesis beside each category.
49. Whenever possible, list in two categories
There are certain circumstances where it is a good idea to list your auctions in two categories regardless of the extra cost, this will be to your advantage due to the exposure and increase in bids that will turn into bigger profits.
Take for example, you are selling computers, it can also be a great way to get more sales by listing your products on textbooks about computers.
50. Use quality images in your auctions
Keep in mind that a quality web presence does not mean the larger the image file the better. If this is how you size your images, your digitally huge images will not have enough time to load before bidders click on another auction. So keep your image file size small, less than 100 kb should be good enough.
Naturally, you can not upload what you do not have with you, so take the time to grab yourself a reliable point and shoot digital camera, you do not need an SLR just to shoot your merchandise, just follow these simple tips to get the job done:
- Set the right stage to do the shoot – a clean table will do with a neutral background
- If your camera does not have an “anti shake” feature, it is best to use a tripod for sharper images
- When outdoors, do not shoot in direct sunlight
- For products with damages or defects, show a close-up or macro shot of it
- Put something familiar like a CD to show your item’s relative size when needed
51. Selling a good number of the same products? Fixed Price Listing is the key
For auction products that are in great quantity, taking advantage of eBay’s Fixed Price Listing for them, should allow for more profits to come rolling your way. In this scenario, you can set a minimum price and the quantity for your item for sale.
One of the best thing's about this is that eBay only charges one listing fee for such a transaction. And as if that is not enough, your listing also gets a chance to show on eBay search results unlike the ones in store listings.
52. Try to sell information if you can!
53. Costco, Wall-Mart and Sam’s Club are your friends!
These stores are often taken for granted by sellers and some even laugh at the thought of buying goods to resale from them but the truth is, great bargains are everywhere and these stores have them all year round so keep an open mind and an even more open eyes just in case you live near one of them.
There’s more too. If these big names are nowhere in site from where you live, you can always check out what your nearest malls and stalls have to offer and if they do not really smell profit to you for now, wait for them to go on a sale and just like a healthy predator, jump right in when this happens.
Just remember that bargains are everywhere just waiting for you to take advantage of, so everywhere you go, look around.
54. Where to get answers for more of your auction questions
Of course you will stumble on, or still have, a lot of questions about eBay in general, but worry not for answers abound almost anywhere on the internet, but to be perfectly sure your getting the right information for whatever it is that you like, let’s just stick to the eBay community for answers.
Here are some of the useful help and community links on eBay that are no doubt a great resource for you to be able to find whatever it is that you might want to know:
- http://pages.ebay.com/community/boards/index.html - eBay discussion boards are one of the best ways to get involved in the community and find the answers you are looking for
- http://pages.ebay.com/community/chat/index.html - eBay’s community chat rooms are where you can find your answers in a faster way as long as there are other users who are logged-in to your chosen category or niche
- http://pages.ebay.com/community/answercenter/index.html - this is where you can find many of the most common eBay questions around already answered by the trusted members of the community
55. More eBay links that matter
Make sure you take the time to bookmark these important eBay links as well:
- eBay announcements and updates are here: http://pages.eBay.com/search/items/search_stores.html
- eBay’s policies are here: http://pages.eBay.com/services/tsindex.html
- eBay’s fees are all here: http://pages.ebay.com/help/sell/fees.html
- You can search for eBay stores here: http://pages.eBay.com/search/items/search_stores.html
- eBay’s community forum is here: http://pages.eBay.com/community/boards/index.html
- Link to end your auctions prematurely: http://offer.ebay.com/ws/eBayISAPI.dll?EndingMyAuction&EndingMyAuction=&guest=1
- Link to provide feedback here: http://pages.ebay.com/services/forum/feedback.html
56. When the winning bidder does not pay, here’s what to do
In accordance to eBay’s policies and procedures, you will have to send the winning bidder an email request for payment. If this email does not get the appropriate action needed to resolve the issue, then another email that will politely inform the buyer that you will take the appropriate action, like filing a non-payment complaint to eBay if things do not get resolved within a specified time frame.
57. Earn from what others are selling on ebay
58. Keep your inventory rolling
59.Wholesale will always be cheaper than retail
Ok. No doubt there will be instances where you will not have enough operating cash to fund all of your possible auctions. Should you give up on your potential savings? Absolutely not! Get your act together share the purchase of auction items with a business associate or friend. This way, your not only socializing and keeping your network well lubricated, but your savings will eventually turn into huge profits.